The EU-Ready Seller
The EU-Ready Seller 2025 ā€“ How to Sell Legally and Grow in Germany and Europe
The EU-Ready Seller 2025 is your complete, practical guide for non-EU merchants aiming to enter and expand within the German and European e-commerce markets. Written by Dirk Schmidt-Waerdt, an expert in VAT compliance, customs, and cross-border logistics, the book combines legal insights with hands-on strategies that work in the real world.
From understanding EU VAT rules and customs duties to meeting environmental compliance obligations like packaging and WEEE, this guide walks you through the steps that keep your business legal, competitive, and scalable. Each chapter is designed to be actionable, providing clear checklists, templates, and best practices.
Whether you sell on Amazon, eBay, Shopify, or your own online store, this book helps you navigate the complex regulatory landscape while optimizing your operations. Real-world examples illustrate common pitfalls and show how to avoid costly mistakes when trading with European customers.
Youā€™ll also find in-depth advice on handling returns, building customer trust, and aligning your brand with the expectations of European consumers. With the right systems in place, you can turn compliance into a competitive advantage.
Coming soon to Amazon!
The EU-Ready Seller 2025 will also be available as an audiobook on Spotify for on-the-go learning.