The Author â Dirk Schmidt-Waerdt
About the Author
Book âThe EU-Ready Sellerâ
Dirk Schmidt-Waerdt, M.A., is the Managing Director of EuroTrade Gateway UG (haftungsbeschränkt), a Germany-based consultancy and service provider dedicated to helping international e-commerce merchants enter and operate in the European Single Market with full legal compliance. With a strong academic and professional background in bureaucracy, administration, and political systems, Dirk has built his career around translating complex European regulations into clear, actionable guidance for global sellers.
As the author of The EU-Ready Seller, he equips businesses with the knowledge needed to cut through the dense red tape of EU market-entry requirementsâparticularly those in Germany, known for their precision and strict enforcement. His expertise spans the entire spectrum of cross-border compliance, including VAT registration, EORI procedures, and Extended Producer Responsibilities (EPR) such as packaging licensing, e-waste, and battery obligations. In recent years, Dirk has also focused on helping brands and manufacturers comply with the General Product Safety Regulation (GPSR), including the appointment and duties of an EU Responsible Person, ensuring that non-EU businesses can legally place products on the European market.
Through EuroTrade Gateway UG, Dirk offers both strategic counselling and practical execution, providing end-to-end support to online sellers seeking sustainable, lawful access to Europe. His mission is to make EU compliance not just manageable, but a competitive advantageâturning regulatory complexity into a clear path for international growth.